Show Them What You've Got

Film tourism, despite being considered as a niche product has proved in some cases to be one of the main generators of tourist arrivals. Each time more and more destination marketers consider it to be a very effective promotional tool and don't doubt much when spending sufficient amount of their budgets on it. Now it became obvious that traditional marketing campaigns, which include boring and annoying advertising through billboards, TV commercials, magazine ads featuring the locations are not really effective anymore. People would hardly be able to recall the names of destinations and what is worse could be thinking of completely different locations. So to avoid this wastage of money, time and people's patience its time to come up with something more creative. It's time to listen first to what customers really like to watch and experience, and after that to adapt and deliver the right product. Actually it's never been easier, just hang on for a moment, listen and watch what movies people really like and then just get creative. The most important is to make sure that the message got across to the right audience and made a difference. 

In It to Win It

              Grand Theft Auto Video Game, one of the locations - New York ( Liberty City)

Digital marketing is a new way to engage with the customers through computers, smartphones, game consoles and other electronic devices, using technological platforms such as internet, social media, apps etc. According to statistics 35% of internet users play online games. And it's not only male teens who play games as most of us would think. The percentage is spread almost equally between males and females and the average age would be 34 years old. This has created a base for the new form of digital marketing- a game based marketing.