Coca Cola - own it

Coca-cola make-it

I think we can all agree that Coke is a very controversial company. Although Coca Cola has been proved unhealthy by scientists over and over again the enterprise is still on top of their game and sells more soft drinks then ever. Coca Cola is bad for your health and weakens your immune sytem. However none of these facts stop people from buying Coke on the daily basis. What does Coke do so well that alhough they have a sizable portion of negative press they can still encourage people to buy their products?

Is it the taste?

Is it the packaging?

The answer for both of the questions is: No! They have an amazing marketing team whom discovered that the customers of the company choose the brand because of the experiences they associate the Coke name with

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Just think about it...

The winner is.....

Imagine You through a party and invite a lot of interesting, brilliant people. Imagine Your roommate will fail to help with the organisation of the event, as well as the costs of the food, decoration etc and then shows up on the event and will be claiming co-sponsorship. Now imagine watching in awe how he/she will take the credit for Your expense and effort. Now imagine that party just cost You $50M, like the sponsorship deal for the 1996 Summer Olypmics in Atlanta, GA.

Who do You think was the official sponsor by looking at this picture?

Was it?....

A: Nike
B: Reebok
C: Adidas

Leave a comment in the end and I will tell You the correct answer soon.

Flash Mob - Expect the Unexpected

Have You ever witnessed a large group of people appearing from nowhere, performing for a few minutes and then disappearing again!?

It could have been anything from singing to dancing or maybe in special cases performing a short play!

Yes?

Well, then probably you have been a spectator of a Flash Mob.

Since its emergence in 2003 Flash Mob is being used as a very popular and efficient marketing tool. Not only it raises awareness of the particular company but it also makes costumers involved (although most of the time they don't even know about it).

Quite a few brands used Flash Mobs over the last few years, however one of the most briliant and most memorable for all of us - lets hope we agree on this- is the T-Mobile Welcome Back Flash Mob from 2010.

The advert was one of the first one of its sort, in the UK, which went viral on the internet.

It was the perfect commercial, not only because everyone could associate with the feeling of waiting in the hall for your loved ones to arrive and giving them kisses, hugs and roses but because you could see the surprise on the faces of the waiting crowed.

Two Heads Are Better Than One

It is not that difficult to set up brilliant goals and missions then lay on a beach, sipping cocktail, dreaming of a bright future and thinking what a great destination you have and why nobody is coming to visit. Unfortunately, this is not a single case and this could be the end of a story. This proves once again that coming up with the objectives and developing an actual strategy has never been an easy task. However, it's not that difficult as it might seem from the first sight. As we are being taught straight away when engaging in some new venture, "if you don't know how to do something- watch! if it's unclear- ask! and if it's still too complicated- than find the people who do it and follow them!" What is more valuable is that if these people find your idea attractive enough then there could be a profitable partnership on a horizon. As it is said "Two Heads Are Better Than One!"

Mcmillan - No one should face cancer alone

If we go along with the definition of the Oxford dictionary, brand is: a type of product manufactured by a particular company under a particular name. Considering this definition nothing else  then products can be branded.

Is this true, though?

When you think about a brand do you necessarily think about a brand which manufactures goods? Or do you rather think about a company with a well-established name? A company which did something unique on their field and therefore they become well-known as a brand?

On of the companies with a well recognized brand image is the Mcmillan cancer support company. They are not an ordinary brand in a sense that they don`t produce goods. The company provides practical, medical and financial support for those who has been diagnosed with cancer. Their motto is: No one should face cancer alone.

Film Tourism: Live the Bond Lifestyle

Let’s admit that most of us like watching movies and almost everybody has their favourite ones, featuring the actors we like filmed in the scenes we keep remembering and sometimes repeating to our friends in day to day life. As well as that there is one thing about the movies that almost everyone has ever thought about, and this is being able to imagine yourself in the same circumstances, outfit, mood and the most important on the same location as it was in a film. Most of us would agree that the locations we have on our mind when planning to go on holidays or city-break would be the destinations seen in the movie or on TV, they don’t just come randomly to our head from nowhere. Even though in reality it might not look exactly the same as in the movie and the people around won’t be Hollywood stars, we still pursue this dream to go to that place we saw and live exactly the same life as a movie hero. And this tendency was well spotted by some destination marketing organizations and they really deserve a big credit for that.

Introduction to business environment