Understanding Ambush Marketing

The word 'ambush' means 'an attack from a hidden position'. Ambush marketing is a way of marketing. It happens a lot in sporting events. For example, a sponsor pays money which makes possible to hold the event, in return to get publicity, media coverage etc. Ambush marketing happens when campaigns are done around the event, but there is no money paid for the event. Brands find ways to promote themselves on the same event, but the do not pay sponsorship. Even, if they want to, they cannot because one brand is an exclusive sponsor. They do not break the laws like this but sometimes get more coverage in the media or people's attention when they find a way to shine through the main sponsor.In this blog, I will show the most famous ambush marketing tricks that have won over the main sponsors in the eyes of people and the Media. Also, what has changed within last years and how ambush marketing can be prevented buy us as the event managers.