Some of you might wonder that how could ambush marketing be stopped? Well....there are rules and regulations that can be put in place but clever marketing people will find a way to use big games in their advantage.
This video will explain some of the methods that London used in order to prevent ambush marketing but lets look at the advert published by Subway. It does not mention any prohibited words, display Olympic colors or anything relevant to London2012, but when seeing these adverts on the streets and in TV, would you think of the Olympics when it is just around the corner?
Look at the official restaurant commercial of London 2012 here:
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